Home Based Internet Marketing - Be Careful Of Information Overload!
Posted on April 1, 2008 - Filed Under Home Based Business |
Information overload means having too much info at your disposal. It becomes a problem when you simply do not know where to start.
I read an interesting forum post (I think it was on Warrior Forum) where a guy started a thread asking if there really is such a thing as information overload.
His point was that his local library is full of books. However, he simply chooses some books he wants to read and is not frazzled by the choice available to him.
Good point.
The problem with internet marketing is that there is a huge amount information available to new marketers and many new marketers are simply overwhelmed by all the resources. They don’t know where to start and get totally confused.
I just did a quick search on Google for the phrase “Make Money Online” and got 248,000,000 results for the phrase without inserting inverted commas and 1,970,000 results for the phrase with inverted commas. Whew! That is a lot of data!
Let’s look at information overload from this perspective:
Assume you want to become a doctor and want to start educating yourself. Chances are if you go to a relevant library you will also suffer from information overload. Where do you start? Surely you can’t just take out a hundred books at a time that has some medical content? Obviously not.
So how does a student do research? Well, for one, he makes sure he is clear about the exact topic he needs to research. Furthermore, most research papers only deal with a very limited subject matter.
For example, you don’t write a paper about “butterflies”. It is simply too wide. However, you can do research on the Miami Blue butterfly (One of the rarest insects in North America).
Exactly the same principles apply to internet marketing.
Don’t even try to become an expert in internet marketing. There is simply too much information to digest. Rather focus on one small component at a time.
Try to become an expert in one internet marketing component at a time and choose a single topic such as article marketing, SEO (Search Engine Optimization), or blogging.
Even article writing becomes a huge field when you really start digging into it…
How long should an article be?
What is the best way to write an article?
What topic(s) should you write about?
Why should you be writing articles?
Should you manually submit articles or use software to distribute it?
What are the best article directories to submit to?
In fact, even researching the best article directories can take quite a while. How do you find the best directories? Why do you consider them to be the best? Alexa traffic rank? Google PageRank? By the way, this is not a silly topic to research…
There are thousands of article directories on the web. You cannot submit to them all and submitting to some will be a complete waste of time.
Take things on step at a time. Break any topic up into manageable smaller pieces. This will avoid indigestion!
From early childhood we are taught that education is a logical step-by-step process. Does not matter whether you look at the school system, colleges or universities. The principles remain the same. You have to “pass” a subject before you can continue to the next level. Every year you study becomes slightly more difficult than the previous year and as you continue your education you are constantly given new and more difficult tasks to complete.
One of my late uncles was a teacher. I remember going to school with him when I was about 8 years old to sort out some textbooks for the start of the new academic year. Looking at some of the “advanced” textbooks some senior grades were going to use I became quite worried. It looked so difficult! I really had doubts whether I would ever be able to understand any of it! My uncle simply said that if you are able to pass your current grade and proceed to the next grade you will also be able to pass it as well. Hearing him say that helped a lot!
Unfortunately, it does not work this way in internet marketing.
There is no set curriculum in internet marketing. There are no exams you need to pass before you can proceed to the next level.
There is no beginning or end in internet marketing
Using the above school textbook example, it is like taking all the textbooks for all the grades and putting them all in one room. Instead of giving learners the textbooks they need based on their current level of education, there are several “teachers” standing at the entrance of the room. Some are saying “Go in and choose any book
By understanding the obstacles a new marketer is bound to face you will be able to prepare yourself, even if only on a subconscious level, to avoid many costly mistakes. You will know what to expect and won’t simply fall for hype.
Francois du Toit is a full-time internet marketer and the author of “Digging For Gold Nuggets -– Lessons Learned In Internet Marketing”. Visit Work At Home Internet Marketing Business or click on the following link to claim a copy of this 100 page book while it is still being offered for free http://www.DiggingForGoldNuggets.com
Tags: Internet marketing, online marketing
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