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Secrets Of Mlm Success - How To Dramatically Increase Enrollments From One-on-one Presentations

Posted on March 6, 2008 - Filed Under Home Based Business |

The biggest untold secret of your one-on-one presentation is this: “It’s not what you say or how you say it… it’s all about what the prospect says.”

A one-on-one presentation is not a performance. You are not the important player at the table. Most of the time your prospects are thinking about their own lives and how they will work out. It’s a huge ego blow I know… but they don’t really care about you… or your success or failure.

Your prospect wants to know the answer to this simple question:

“What’s in it for me?”

The more your prospect talks about themselves, their hopes, their fears, their dreams, the more chance you have of enrolling them.

So here’s the most important thing you do at a presentation:

“You ask your prospect questions about themselves!” You interview them… and you listen!

If you have a road map to follow in the early minutes of getting together with them, if you know exactly where you’re going with the interview, there won’t be any awkwardness to deal with. You won’t be nervous… you’ll be professional and in control. You will run the meeting… not them.

So have your questions prepared in advance.

When you first sit down with your prospect remember it’s not about you, so give them just the bare minimum about yourself. Something like:

“Hey, thanks for fitting me into your schedule. I know you’re busy. I’m really excited about what I’m going to show you tonight/today. It’s totally changing my financial future.”

And then ask your first question!

Don’t get nervous or impatient. Don’t jump right into your presentation here. You need to find out all about your prospect first, so you know what parts of the presentation to emphasize.

This is the meeting and greeting part of the presentation and even if you’re in the prospects home it’s your responsibility to put everyone at ease.

Asking questions and letting the prospect talk about themselves is the best way to do this.

I have done thousands of presentations for all types of sales businesses and I have found always, that once I get the prospect to open up about themselves, their successes, their hopes and dreams that I have made a new friend.

Rarely does a person get the chance to talk about themselves to someone whose only interest is to listen without interrupting. When you do this for someone you are giving them a rare gift.

And remember: whoever asks the last question is in control of the conversation, so always end a statement with a question. That way you don’t get caught in a corner by questions you don’t know how to answer… especially if you’ve done a curiosity approach.

So if your prospect winds down after answering your question you say: “Wow, that’s, great. What did you do next?” or whatever else is appropriate at the time.

This business is all about bonding. Once you’ve created a friendship you’re well on the way to trust.

One on one presentations are very powerful but we want to incorporate all the tools we possibly can to achieve big success in our MLM business. Often people who work in the warm market neglect to harness the power of the internet. Using the internet to generate leads can really up your game.

If you would like to learn how you can build your MLM Business Online? Rejection Free! I have just completed a new book: “The Perfect Online MLM Business”.

You can download it FREE here: The Perfect Online MLM Business

Plus there’s a goldmine of information in my other FREE book: How To Use The Secret Magic Of Article Writing To Start And Run A Successful Online Business

Jim Keayes is an expert Internet and MLM Marketer. He teaches people to be successful online.

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