Success In Usana, Herbalife, Or Acn - Why It Costs More To Use The Company Page
Posted on April 6, 2008 - Filed Under Home Based Business |
It’s enough to send shivers down the bravest of spines…
But “selling” is an exchange of something valuable that belongs to the prospect–with something of higher value that they wish to have.
You should treat even a landing page as a sale. Why shouldn’t you? It’s the first contact you have with your USANA, Herbalife, or ACN prospect. And their time is valuable to them.
Your success depends on it. If you want them to read or listen to what you have to say on the landing page, you’re asking them to give you valuable time and attention. So you have to “sell” them on why they should stick around.
Their email address and their phone number is valuable to them. A lead capture form, where you ask for their email or phone number is a sale. You won’t be getting their contact details UNLESS you offer something of extreme value that they want.
It makes sense then that a confused prospect doesn’t buy.
Your MLM company’s capture page is confusing as heck. Where should the prospect go? What link should they click? What is this site about?
They won’t stay to read, they won’t hand you their email address, and they certainly won’t get up to find their wallet and pull out their credit card to pass over their hard-earned dollars.
Prospects will want more and more information depending on how important what you’re asking them to give you is. But you should always keep a landing page simple.
Your prospects’ time is valuable. With a short and simple page, you only take up seconds of their time. That is part of your “sales pitch” on why to stay and listen.
Be very direct and tell them what the deal is. For example, “Enter your email address and I’ll send you a free email series on simple things you can do to virtually illuminate the symptoms of diabetes.”
Anything extra on the page is just noise. In fact, saying too much on the capture page can work AGAINST you.
Remember, people first skim the page to see how much time it will take to read. If you say too much, you risk letting the prospect disqualify your information as not appropriate to their problem.
Why?
Consider how people search. They get online looking for information to a question/problem they have. But they don’t look for the problem or question.
No. They come up with their own answer.
Then they search for keywords related to their own preconceived answer. They want more details on IT.
Giving too much information on the landing page will give the prospect a chance to assess your page by skimming and to see that it doesn’t seem to be giving more details on what THEY think is the answer to their problem. So they leave.
For example, “I need ‘X’ medicine and this isn’t about ‘X’ medicine”. Or, “I need a way to kill the pain in my joints, not this rubbish about nutrition”.
Because they skimmed first, you didn’t get a chance to educate them and gently change their existing notion of the answer.
That’s why your success in USANA, ACN, or Herbalife will be hindered by your corporate replicated page. It confuses the prospect and gives too much information far too early on.
Jim Yaghi is a professional internet Network Marketer who specializes in training others to succeed at Network Marketing. If you would like to speak to Jim or to learn about his USANA team’s internet marketing system visit: http://www.ClickProfitJam.com/ or read this see how you can recruit MLM distributors around the clock.
Tags: acn, direct marketing, herbalife, mlm, network marketing, success in usana
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